The 2025 ABS-CBN Christmas ID, “Love, Joy, Hope: Sabay Tayo Ngayong Pasko,” was created by the ABS-CBN Creative Communication Management Division, headed by Robert Labayen and Jay Dustin Santiago, with COO for Broadcast Cory Vidanes.
The music video production was led by Executive Producer Love Rose De Leon, alongside Lead Creative Producer and Concept Developer Lawrence Arvin Sibug, as well as Key Producers Revbrain Martin, Maria Lourdes Parawan, Mark Raywin Tome, and Sheryl Ramos. It was directed by Paolo Emmanuel Ramos, with Second Unit Directors Edsel Misenas and Sheryl Ramos. The editing team was led by Master Editor Jaimee Agonia-Milan, assisted by Glenn Albaytar, Job Domingo, and Bianca Kristina Domingo, and featured motion graphics by Alfie Landayan, with support from Karlo Victoriano and Christian Paul Santos. The logo was designed by Raphael Laureta.
Project coordination was led by Dhalia Mae Anastacio Ga-as, with Tess Perez-Mendoza serving as Administrative Head. Senior Producers included Roda Baldonado, Sheryl Ramos, Edsel Misenas, Kathrina Sanchez, Mark Angelo Bravo, Christian Faustino, Adrian Lim, and Anna Charisse Perez. They were joined by Producers Juan Carloz Bautista, Winter Delos Reyes, Kathrine Blaise Panganiban, Franciesca Cruz-Sandiego, Maria Theresa Camille Brinquez, Kaila Corpuz, Diane Monique Olaivar, Mariah Krizaeda Rivera-Lapuz, Josephine Pablo, and Lota Rosales. Additional editing and graphics support was provided by CCM Head of Editing and Post-Production Maria Concepcion Ignacio-Salire, along with Mark Gonzales, Regine Binuya-Bague, Raphael Laureta, Ron Cruz, Joshua Balbuena, and Gian San Pedro. Lighting direction was handled by Joey Mallari, while drone shots were captured by Val Cuenca.
Production design was by JFIA Television Production, headed by Jocarlo Faisal Aquino, PDGP, with Assistant Production Designer Orlando Joaquin, PDGP. The set design team consisted of Miguel Cabrera, Kazmira Julaton, Pauline Giannah Macatangay, Donnamae Tarectecan, and Ria Kristin Iraya.
Third-party production agency 8th St. Cinema consisted of Producer Angela Suarez; Cinematographers John Andrei Antonio, Mark Dominique Antonio, Karl Angelo Montenegro, Jesus Reyes, Lorenz Roi Morales, Dan Orozco, Rojen Sullera, and Angel Leanda; Camera Assistants Jake Brequilo and Roman Coloma; Production Assistant Rolando Geres Jr.; Talent Caster Mary Jane Calapatia; Location Managers Alec Espeleta and Karl Angelo Montenegro; Van Pilot Rickki Guarino; and Sub-Unit Director Peewee Gonzales.
ABS-CBN News led by Francis Toral, alongside ABS-CBN Foundation Inc., and ABS-CBN Lingkod Kapamilya, provided additional material.
The Christmas ID Integrated Marketing Team is led by Cookie Bartolome, with the Media Solutions Team composed of Chawie Songsong-Ward, Abby Dizon-Castañeda, Sid Siddayao, Jpee Pardo, Pao Soliven, and Julie Gutierrez; Integrated Marketing Admin Officer Maville Tobias; and the Platform Content and Brand Strategy Team composed of Krystel Agnote, Jo Lorenzo, Regina Galvez, and Yvette Gruspe.
The Integrated Sales Team, headed by August Benitez, includes Sales Cluster Heads Tootsy Angara, Jenny Serrano, Gia Ramos, and Raymund Timbol, along with team members Claudette Mallillin, Nikko Dizer, Julie Alfaro-Santiago, Sherwin Lim, Camille Concepcion, Kristine Lorenzo, Pao Santiago, Jules Yanga, Michael Tan, Annika Kyrene Benitez, Angelique Recina, Mitch Cortez, and Christine Dipasupil. Supporting them are the Sales Strategy Team composed of Missy Calma and Cholo Pascual, and the Branded Entertainment Specialists Gia Garchitorena-Suyao, Ana Dionisio, and Billy Viay. On-ground operations were handled by Jupiter Amelio, Efren Ilao, Joker Proja, and Ian Nagusara.
ABOUT THE SONG
The song “Love, Joy, Hope: Sabay Tayo Ngayong Pasko” was written by Robert Labayen, with additional lyrics by Jay Dustin Santiago, inspired by Ricardo Cadavero, Melanie Figueroa, Perlita Guerrero, Fr. Errol Fidel Mananquil, Martin Riggs, and Richmond Seladores. Music composition and production by Raizo Chabeldin and Biv De Vera. Musical arrangement by Raizo Chabeldin, with dditional arrangement by Francis “Kiko” Salazar, vocal supervision by Executive Producer Jonathan Manalo, and backup vocals by Biv De Vera, Bea Chabeldin, Clarence De Vera, and Raizo Chabeldin. The song features parts from “Sabay Tayo” by Jessie Lasaten.
We thank our Ambassadors of Love, Joy, and Hope—Ricardo “Cardong Trumpo” Cadavero, Perlita Guerrero, Melanie Figueroa, Martin Riggs Nuñez, Fr. Errol Mananquil, and Richmond Seladores, our Kapamilya Viral Singers, as well as our artists, partner groups, sponsors, and production teams who made this year’s Christmas ID possible.
TO GOD BE ALL THE GLORY
ACKNOWLEDGEMENTS
We’d like to thank our Kapamilya Partners:
UNILEVER PHILIPPINES • Cream Silk, Knorr, Lady’s Choice, Selecta, Sunsilk, Surf, Surf Fabric Conditioner • FOODSPHERE, INC. • CDO Holiday Ham • Danes Queso De Bola • NESTLE PHILIPPINES • Bear Brand Powdered Milk Drink, Bear Brand Adult Plus, Nestea, Maggi Magic Sarap, Nescafe, MILO • PROCTER AND GAMBLE, PHILIPPINES • Safeguard, Downy • JOLLIBEE FOODS CORPORATION • Jollibee
KAPAMILYA VIRAL SINGERS:
Belle Alarice C. Marmeto, Emerson Ignacio, Heart Khristine Sanchez, Jaylorie Delos Reyes, Jaynard Alteza, Jundel Tanio, John Angel Hernandez, Michael Gonzales, Rodelito Jr. Tanio, and Shenna Minque.
ABS-CBN Global CID Team led by Aileen Paredes, Jose Abraham Airoso, and Yeddah Maballo.
ABS-CBN Regional, headed by Aldrin Grande, with Producers Dennis Baang, Odessa Rodriguez, Diane Ofilas-Tupong, and Stepheson Querubin.
ABS-CBN Digital Team composed of Jamie Lopez, Head of ABS-CBN Digital; Elaine Uy-Casipit, Head of New Business and Digital Services; Mark Miranda, Video Strategy and Operations Manager; Khristofferson T. Yusi, Head of Digital Account Management; Sierra Kris Borlongan, Head of Creative Content Strategy; Carlos Rafael K. Tirona, Head of Creative Content; Josh Phillip R. Crisostomo, Digital Account Officer; Mark Anthony C. Miranda, Digital Video Strategist; Bernadette Cajiles, Digital Video Strategist; Felicia Mae C. Rosabal, Senior Art Director; Carl P. Dayag, Art Director; and Janna Marie R. Elloso, Copywriter, along with the Digital Content Publishing Team led by Richard G. Reynante, Head; Domileo Ray G. Espejo, Deputy Head; Krishka Lorenz A. Ramos, Head of Social Media Publishing; and Social Media Producers Erwin Siron, Alvin Pinon, and Rianne V. Sadsad.
ABS-CBN Star Music, ABS-CBN Legal, ABS-CBN Human Resources Team, ABS-CBN TV Production Team, ABS-CBN Programming and On-Air Operations Team, ABS-CBN Corporate Communications, and ABS-CBN Star Magic.
FOR THE BINI SEGMENT:
Head Talent Manager: Mylene Quintana Mallari
Talent Manager: Ronald Faina
Road Manager: Marianne Nieva
Associate Producer: Anthony Lester Fial
Performance Director & Choreographer: Mickey Perz
Dance Coaches: Reden Blanquera and Jan Matthew Almodovar
Voice Coach: Marianna Graham
Visual Director & Stylist: Ica Villanueva
Social Media Manager: Nelson Ocampo Jr.
Multimedia Producers: Maeryll Quijada and Renee Angeles
FOR THE BGYO SEGMENT:
Head Talent Manager: Mylene Quintana Mallari
Talent Manager: Jovy Aberion
Associate Producer: Anthony Lester Fial
Creative Manager: Hancel Arellano
Multimedia Producers: Noah Gopeteo and Maeryll Quijada
Road Manager: Ferdinand Miko Cestina
Performance Director & Choreographer: Mickey Perz
Dance Coaches: Adam Alonzo and Lean Mangrobang
Voice Coach: Jerwin Nicomedez
Visual Director & Stylist: Aaron Mangsat
HMUA: Jaime Sy
JFIA TELEVISION PRODUCTION TEAM
Production Designer: Jocarlo Faisal Aquino, PDGP
Assistant Production Designer: Orlando Joaquin, PDGP
Set Design Team: Miguel Cabrera, Kazmira Julaton, Pauline Giannah Macatangay, Donnamae Tarectecan, and Ria Kristin Iraya, with Set Supervisor Renante Oliva.
Graphic Design Team: Lincoln Cordero, Phoebe Jean Doña, and Lucky Papio.
Props Coordinators: Dante Paraiso, John Lenmark Cruz, and Jaypee Estrelles.
Electricians: Dax Santino, Daniel Bormate, and Teresito Clavecillas.
Setmen: Allan Mosquera, Ariel Miranda, Bener Mendoza, Cahristan Riley Concepcion, Carlo Mariano, Christopher Pila, Christopher Valdez, Darius Marfil, Eric Sanchez, George Domingo, Ghenmar Correa, Jay Asto, Loretto Capili, Jerome Gado, Nino Geneta, Dexter Orpeza, Paul Viloria, Ramel Sofranes, Rommel Dela Paz, Ronnel Soriano, Rued Digon, Russel Gañac, Rey Bejerano, Irish Cajes, and Reggie Lamanilao.
Alay Kapwa, a flagship project of Caritas Philippines under the Catholic Bishops’ Conference of the Philippines, and FDP Inc., headed by Faith Pascual and Danilo Pascual, with Producers Kenneth Luna and Angelica Dela Cruz, for assisting Ms. Perlita Guerrero throughout the filming.
Onsite Photographers: Christian Abuel, Felicia Mae Rosabal, Sany Chua, Ben Chua, and Mike Bagtas.
Production Assistants: Jackie Balajadia and Sheena Paracuelles.
Custodians: Renato Aquino Jr. and Randy Bantilan.
Makeup Artists: Gina Mañalac, Joel “Jole Jole” Jole, Julie Baun Burgos, John Arvic Reyes, Corra Dela Rosa, Racquel Ancheta, Matt V. Marcial, Ann Rose Cabrera, and Virgie Jayme.
Special thanks to Agonia-Milan Family.