Poster for Thai artist Lisa's new label LLOUD. Photo: @lalalalisa_m/Instagram
(UPDATE) Blackpink star Lisa launched Thursday her own label, becoming the second member of the popular K-pop girl group to establish a management company.
On Instagram, the Thai-born K-pop rapper dropped a black-and-white poster for the company, which depicts her in a stylish suit.
"Introducing LLOUD, a platform to showcase my vision in music and entertainment," Lisa wrote in the caption, tagging the company's separate Instagram account @wearelloud.
"Join me on this exciting journey to push through new boundaries together," she said.
According to the company's website, LLOUD's goal as an artist management company "is to create experiences that transcend genres and connect generations."
"Our core lies in relentless innovation and a commitment to authenticity. We're not just pushing boundaries; we're redefining them, crafting chart-topping and genre-defying music," it added.
The announcement comes a day after Lisa posted a similar black-and-white photo, hinting at a project that was "coming soon."
'Coming soon': Blackpink's Lisa hints at upcoming project
With the development, Lisa becomes the second self-managed member of Blackpink, following Jennie. As of writing, it remains unclear which companies would handle the solo promotions for their bandmates Jisoo and Rosé.
Blackpink's Jennie establishes own company for solo activities
After Blackpink's seven-year exclusive contract with K-pop label YG Entertainment expired last August, the quartet renewed their contract for group activities with the agency.
Blackpink not renewing contracts for solo activities with YG: report
Debuting in 2016, Blackpink has helped to raise K-pop's global profile, garnering millions of fans.
Blackpink: Philippines is 'one of the loudest crowds'
For more news and features on K-pop, K-drama, and K-stars, visit the Hallyu Corner microsite.
RELATED VIDEO