-- PAKI CROP NA LANG THUMB PARA WALANG BLACK BARS --
MANILA — GCash bagged the top prize at the 2026 YouTube Works Awards Philippines, which honors the best ad campaigns on the video-sharing platform.
GCash won with its ad for GLoan with free health insurance.
The ad used a catchy jingle based on a Filipino song.
In a statement, Google said the ad led to an increase in actual loan applications, driving a 14.5 percent increase in daily users and a 36.7 percent increase in daily disbursements.
Search interest for "Free Health Insurance" also soared by 684 percent, YouTube said.
"Winning [this award] reflects how YouTube helps us connect authentically with Filipinos, proving that when you create value for people, you create value for the business," said GCash chief marketing officer Neil Trinidad. "In the end, we didn’t just make GLoan more memorable—we made protection more accessible," he said.
Aside from GCash, Jollibee was also honored for its Christmas campaign with multiformat storytelling, while Colgate Total won for its ad featuring content creator Davao Conyo and Dr. Vicki Belo.
Del Monte Philippines also won with its centennial celebration ad campaign, which used YouTube to create awareness of their brand celebration. Meanwhile, Maggi for its Christmas ad campaign.
Google said the winners were selected by a panel of industry leaders and audited in partnership with Deloitte.
"These Philippine champions will go on to represent the country and compete against top regional campaigns at the YouTube Works Awards Southeast Asia later this year," Google said.