Kings of P-pop SB19 continues to expand its global footprint after signing with international talent and entertainment agency United Talent Agency (UTA).
The agency announced the partnership on its social media platforms, marking another major milestone for the five-member group as it prepares for a series of international appearances.
“UTA has signed multi-award-winning, chart-topping Filipino music group SB19 for global representation in all areas, including live touring and brand partnerships,” the agency announced.
They added, “Since their debut in 2018, SB19 has become one of the most influential acts in Southeast Asian music, amassing over one billion career streams and cultivating a passionate global fanbase known as 'A’TIN.' Their latest album ‘Wakas at Simula’ features the single 'Visa.'”
The talent agency likewise recognized SB19's groundbreaking achievements on the international stage with their much-anticipated shows.
“The group was the first Southeast Asian and Filipino act to be nominated in the 'Top Social Artist' category at the Billboard Music Awards in 2021 and they are also the first Filipino act to chart on the international Billboard Social 50 and Next Big Sound charts, as well as land at No. 1 on Billboard’s Hot Trending Songs with 'Bazinga' in 2021, followed by the hit 'GENTO.'
“This summer, the group makes history as the first homegrown Filipino act ever booked to perform at Lollapalooza, alongside a slot at Summer Sonic. Welcome to the family,” they added.
Founded in 1991, UTA is one of the world's leading talent agencies, representing a roster of global artists across music, film, television, sports, and digital media. Among its music clients are Bad Bunny, Christina Aguilera, Cardi B, Charlie Puth, DJ Khaled, Giveon, HWASA, HAIM, and Guns N’ Roses.
Fans quickly celebrated the announcement, with many expressing excitement over the opportunities that could open up for the group on the international stage.
“Woke up to great news today! 🥹🙏 My heart is so full. @officialsb19 signing with @utamusic is the breakthrough I’ve been praying for. Their dedication, resilience, and passion continue to inspire more. Here’s to bigger stages, greater opportunities, and an even brighter future ahead. The world is yours, SB19 💙🌎 #SB19 #UTAMusic #ATIN,” a fan wrote.
Another one said, “Congratulations SB19 ,1 Z , new era new goal new wave, new music. Your getting bigger and bigger keep grounded mahalima your A'tin always at your back. MALAYO NA KAYO PERO MALAYO PA. keep grinding.. 💕. Thank u UTA for choosing SB19 as being part of your family. God bless”
READ: SB19 is heading to Lollapalooza 2026
SB19 will perform at the Lollapalooza music festival in Chicago on July 30. They will also take the stage at Summer Sonic in Japan and their upcoming I WaS There Thanksgiving Fanmeet this August.
READ: SB19 to hold ‘I WaS There’ Thanksgiving Fanmeet