The countdown for Puregold's OPM Con Generations has begun!
As OPM fans prepare for a night featuring some of today's brightest artists in Original Pinoy Music, Puregold will start its signature ticket redemption activities on June 12, providing customers the opportunity to earn free concert tickets through grocery purchases.
Starting June 12, Aling Puring and Perks members can redeem free concert tickets for qualified single-receipt purchases at selected Puregold outlets.
“Every year, we look forward to seeing the excitement that OPM Con brings to our customers,” said Ivy Hayagan-Piedad, senior marketing manager of Puregold Price Club, Inc. “We know that OPM is more than just music for many Filipinos — it is part of our identity, woven into our memories, milestones, and everyday lives.”
According to Hayagan-Piedad, the unique aspect of the experience is that it begins well before the concert occurs. “Through our ticket redemption program, even a regular grocery trip can become the beginning of a memorable fan journey, bringing friends and families closer to the artists, songs, and communities that mean so much to them.”
To purchase tickets, consumers with a valid Aling Puring or Perks membership must first obtain a queueing number for their selected ticket tier. The queueing number validates availability for a specific area and secures the member's spot in that ticket category. After making their purchase, members can go to the ticket redemption counter and display their Aling Puring or Perks card, queue number, and official receipt to get their concert tickets.
Each ticket category requires the following minimum single-receipt purchase amounts:
VIP Standing - ₱8,500 minimum purchase
Patron - ₱7,000 minimum purchase
Lower Box - ₱5,500 minimum purchase
Upper Box - ₱4,000 minimum purchase
General Admission - ₱2,500 minimum purchase
Obstructed Upper Box - ₱1,500 minimum purchase
Obstructed General Admission - ₱1,500 minimum purchase
Each valid transaction entitles a member to one concert ticket, with a limit of two tickets per member throughout the ticketing period. If a member completes more than two qualified transactions, only the two with the largest purchase amounts will be accepted. For VIP Standing and Patron tickets, cash-in to a P-Wallet account will be accepted as evidence of purchase for redemption.
Concert tickets are not transferrable and are not meant for resale. The brand has the right to cancel or refuse access to ticket holders who obtained them through unauthorized sources.
Minors attending the concert must be accompanied by an adult ticket holder. A waiver must also be completed upon entering the venue.
Tickets for OPM Con Generations may be redeemed across participating Puregold stores nationwide: Taytay, Rizal; Biñan, Laguna; Anabu-Imus, Cavite; Valenzuela; QI Central, Quezon City; Cubao, Quezon City; Fairview Terraces, Quezon City; Tayuman, Tondo, Manila;Parañaque; Kalentong, San Andres, Manila; Q. Plaza, Cainta, Rizal; and San Pedro, Laguna.
For concertgoers and shoppers in the provinces, Puregold is launching a limited Regional Fan Pass initiative, allowing more fans outside Metro Manila and even outside the Philippines to sign up and purchase tickets while supplies last.
With ticket inventory likely to move fast across all tiers, patrons are encouraged to visit participating outlets early to acquire their preferred sections while they are still available.
OPM Con Generations, the third installment of Puregold's annual music event, will take place on July 11 at the Araneta Coliseum and will include SB19, Ben&Ben, Alamat, Flow G, Skusta Clee, SunKissed Lola, G22, KAIA, and Xonara for an epic night of retailtainment.