Fresh from his victory at Kumong Bol Anon XXIV under PMI Bohol Boxing Promotions last February 28 at the Bohol Cultural Center in Tagbilaran City, rising boxer Eman Bacosa Pacquiao has added another milestone to his growing career as the newest ambassador of IAM Worldwide.
In a press release, the local wellness brand formally introduced Eman as the latest addition to its roster of star-studded ambassadors.
“IAM Worldwide does not simply support promising athletes—we invest in their future,” the company said in a press release.
They went on: “We are proud to grow alongside and be part of the journey of a future boxing champion. Eman embodies the discipline, humility, and relentless mindset required to succeed at the highest levels. Our role is to stand beside him as he continues his trajectory inside and outside the ring.”
Eman is currently the brand’s face for IAM Amazing Organic Barley Gummies alongside actor and another brand’s ambassador, Piolo Pascual.
“The collaboration goes beyond traditional sponsorship, encompassing structured brand- building initiatives and long-term developmental support designed to complement his athletic growth," the press release continued.
Eman and Piolo, who previously went viral as netizens noticed the resemblance of the young boxer to the acclaimed actor, also shared screen for the product’s latest campaign video.
“Sharing the screen with (Piolo) represents a dream realized for the young boxer—an inspiring intersection of sport, entertainment, and mentorship. The campaign captures a compelling narrative of aspiration and achievement, highlighting how dedication inside the ring can translate into broader opportunities beyond it,” said in the press release.
Eman is the son of boxing legend Manny Pacquiao and Joanna Bacosa, whom the former world champion met while she was working as a waitress. Eman moved to Japan at age 12 and reunited with his father in 2022 after returning to the Philippines. During that reunion, he shared his desire to pursue boxing which was a decision Manny fully supported.
Last year, Eman also joined Thrilla in Manila 2, an event organized by Manny to mark the 50th anniversary of the historic 1975 bout between Muhammad Ali and Joe Frazier in the Philippines.
His latest win further cements his place in the sport as the 22-year-old boxer delivered a career-defining performance by knocking out Indonesia’s Reynold Kundimang in the fourth round of their scheduled eight-round lightweight bout.
READ: Jillian Ward shows support for Eman Bacosa Pacquiao’s boxing match in Bohol
Aside from his victory, Eman also made headlines after Kapuso actress Jillian Ward, whom he previously admitted having a crush on, showed her support during the match.