Content creator Bea Borres knows the value of her platform, and she wants everything she puts out there to be worthy of her supporters’ trust.
During the launch of her latest collaboration with Dream Face, Bea assured her supporters that she’s taking her job as a brand endorser seriously.
“Actually, before I endorse a product talaga, tini-test ko talaga siya. ’Pag magustuhan ko talaga siya and kung effective talaga siya sa akin, that’s the time I say yes to the brand and ‘yun ‘yung time na pino-promote ko talaga siya,” she told PUSH ABS-CBN.
“I don’t just accept brands [just because] they tapped me, but I really use [the products],” she emphasized.
For Bea, it’s crucial that the products she campaigns for really work for her as numerous people count on her.
“Para rin when someone ask me kasi of course maraming nagpapa-picture sometimes sa mga mall and siyempre viewers ko sila, so they ask me ‘uy maganda ba talaga ‘to?’ Tapos sometimes dala ko siya sa bag ko and I’d be like ‘yeah tingnan mo, dala ko siya. I’m really confident to say na ginagamit ko talaga ‘yung mga pino-promote or mga ine-endorse ko,” she said.
Bea’s collaboration with the beauty and wellness brand gave birth to a new variant of their Beauty Milk called Strawberries & Cream, which was launched on Saturday, July 5 in Makati City.
The new variant was not just a simple addition to their products; it was specifically tailored to Bea’s needs.
In an exclusive interview with PUSH ABS-CBN, Jonah Sison-Ramos, chief executive officer of Dear Face, recalled how their growing partnership with Bea began.
“We started working with her in 2024, and she started not as an influencer but as a customer. It was in 2024 when she tagged me and the brand, (saying) that she loves Beauty Milk, that she loves drinking the Beauty Milk Ichigo or Strawberries, and then the rest is history,” she said.
The Dear Face CEO said they were amazed by Bea’s passion as they worked closely on the project.
“I didn’t expect Bea to be really hands-on with the development of the product because she didn’t have any experience of developing such. But we were surprised na grabe ‘yung passion niya when it comes to developing something that is for her. So sabi namin, own the product, own that it’s yours,” she said.
Bea extended her gratitude to the brand for allowing her to be involved in the product development, emphasizing that “not everyone has this opportunity.”