Pinoy Big Brother: Celebrity Collab Edition Big Winner Mika Salamanca has reached another milestone in her career as she becomes the first-ever celebrity ambassador of a local perfume brand that has been in the market for eight years. Mika expressed her excitement and gratitude for being chosen to represent a brand that also reflects her personality and values.
“Isa sa mga pinakakinoconsider ko talaga kapag I work with a brand is values talaga. Though hindi siya na kailangan na kung ano ‘yung tinutulungan ko, tinutulungan din nila, but plus point ’yun sa akin,” Mika shared when she was officially launched as the first celebrity ambassador of J Spray.
“Masaya ako na may mga brands talaga na lalapit sa iyo and magtitiwala. Nagtitiwala sa ‘yo kasi ibig sabihin may tiwala sila sa ‘yo sa kung anong kaya mong gawin sa brand and kung ano ‘yung values ko sa buhay. Ayon talaga ‘yung importante sa akin,” she expressed.
Mika also said that this helps boost her self-confidence and serves as a constant reminder for her to always strive to be a good person.
“Kapag may brand na nagtitiwala sa akin, parang nadadagdagan po ako ng tiwala sa sarili ko kasi naiisip ko po na itong ganitong kalaking brand or kaya someone na pagkakatiwalaan ka para maging mukha ng produkto talaga is a reminder talaga para sa akin to be a good person lalo. Kasi kumbaga hindi lang image mo hinahawakan, pati na rin ‘yung brand, kaya nafa-flatter din ako,” she said.
As a perfume lover, Mika described the opportunity as a great way to connect with her young fans. "I like to endorse quality products that many people can really use and enjoy," Mika said.
Kim Yap, representative of Uni Elements Enterprises, the company behind J Spray, shared that choosing Mika was the perfect move to reach the younger generation.
"Mika is the perfect ambassador for the brand especially for our young target audience. She represents them in so many ways through her style, her interests, her passions, and so on. We are very thankful to Mika for this opportunity. It may be eight years in the making for our company, but it is definitely worth the wait," she expressed.
In previous interviews, Mika Salamanca has openly expressed her belief that artists and content creators like her should go beyond entertainment and use their platforms to advocate for their principles and values.
In a previous interview with Inquirer.net, Mika also reflected on the importance of social awareness, saying that she feels deeply concerned about the kind of society future generations will inherit.
“They should be more concerned with how the next generation will grow up. Honestly, when I see what’s happening in the world, I feel sad. I’m very affected—I’m also a taxpayer. I realized na para ako sa bayan. Magsasalita ako para sa bayan, even if it means going against people I’ve worked or collaborated with,” she stated.