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Unveil New Beauty Within: Rustan’s Beauty Source Opens First Cebu Boutique

Cebu, say hello to a new era of beauty!

🕒 2/17/2025, 6:00:00 AM529 wordsEN

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#2025#Rustan's The Beauty Source#Nustar Cebu#Rustan's Beauty Nustar Cebu#Rustan's Beauty#The Mall Nustar

Cebu, it’s time to strut your stuff! The beauty scene just got a major glow-up as Rustan’s Beauty Source makes its dazzling debut at Level 1, The Mall | NUSTAR. Officially opened its doors on January 30, this boutique is more than just a store—it’s a beauty haven, bringing an unparalleled luxury shopping experience to the Queen City of the South.

Rustan's Beauty Source, The Mall | NUSTAR

Luxury beauty, now closer than ever

Step into the boutique of pure elegance where some of the world’s most coveted beauty brands showcase their collections like stars on a runway. From the exquisite fragrances of Maison Francis Kurkdjian and Diptyque to the timeless sophistication of Dior, Lancôme, and Yves Saint Laurent, Rustan’s NUSTAR Boutique is a paradise for beauty lovers. No longer do Cebuanos have to travel to Metro Manila to indulge in top-tier skincare, cosmetics, and fragrances—luxury is now just around the corner!


An exclusive grand opening like no other

Last January 30, Rustan’s NUSTAR Boutique launched in spectacular fashion, treating guests to an immersive beauty adventure packed with exclusive perks and unforgettable experiences including the One-Day Bliss promo. Amping up the fun, the Pick Me! Flower Bar let guests select a bloom, unveiling a fragrance that matched their personality, while Floral Pursuit had beauty lovers on the hunt for hidden blue flowers to win exciting prizes. 

Adding to the glitz and glam, top beauty and fashion influencers like Kryz Uy, Vern Enciso-Lim, Steffi Aberasturi, Sofia Baroud, and Emmanuelle Vera graced the celebration.

Kryz Uy

Emmanuelle Vera

A new era of beauty in Cebu

Rustan’s Beauty Source is more than just premium products—it’s about empowering individuals to embrace confidence and self-expression. 

“Our first boutique in Cebu marks a significant milestone in our journey to bring personalized, high-quality beauty shopping experiences to the region. We look forward to welcoming Cebu’s beauty enthusiasts and offering a wide collection of products that will inspire confidence, enhance self-expression, and unveil the beauty within,” said Michael Huang, Senior Vice President for Support & Development at Rustan Commercial Corporation.

Rustan Commercial Corporation Team: AVP for Store Operations Steve Mawdsley, Division Merchandise Manager Kaye Maclang, Head of Marketing for Beauty Jackie Avecilla, Senior Vice President for Support and Development Michael Tantoco Huang, Rustan's Key Brands Division Manager for Beauty April Marquez, and Rustan's Cebu Store Branch Manager Joselito Macachor   

To keep the celebration going, beauty enthusiasts can enjoy exclusive promos until February 16, making this the perfect time to stock up on luxury must-haves.

With multiple branches across Metro Manila and an established presence at Rustan’s Ayala Center Cebu, Rustan’s Beauty Source is now setting a new standard for beauty shopping in the South with its first stand-alone boutique in Cebu.

 

Rustan’s Beauty Source thanks its sponsors, NUSTAR Resort Cebu and Lancôme, for their support in making this event possible. 

A new era of beauty bliss indeed—because at Rustan’s Beauty Source, luxury and elegance are always in full bloom!

Visit the newest beauty destination at Level 1, The Mall | NUSTAR. Stay updated by following Rustan’s The Beauty Source on Facebook and Instagram at @rustansthebeautysource. Shop online at www.rustans.com and connect with Personal Shopper at 0917 111 1952 for a tailored beauty experience.

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