As we welcome the new year, we look back with fondness at what 2024 gave us—a lot of TikTok beauty trends to reminisce about! Just when we thought things were getting boring and repetitive, TikTok brought vibrance and incredible craftsmanship back to our FYPs. With classic makeovers, trendy looks, and seamless makeup transitions, everyone gave their best to excel in the world of beauty content creation, and we sure did take notes!
Whether on Instagram or TikTok, these streams of videos and photos indulged us with countless makeup challenges, accepted and recreated by content creators and celebrities alike, showcasing flawless transitions that require tremendous effort. Hats off to them for pouring every ounce of detail into their work, giving us beauty lessons and awesome entertainment in the process!
It’s no small feat, and we’re continually amazed by how well they nail each beauty assignment. But also, let’s not forget the theme of makeover challenges that became the cornerstone of their talent and creativity.
Here’s a look back on all the TikTok beauty trends that made 2024 truly unforgettable:
2000s Makeup
Did anyone feel the nostalgia when this trend suddenly showed up on their FYPs? Yes, we’re talking about the Y2K Asian makeup trend! Lee Hyori’s “10 Minutes” brought us back to the era of 2000s Asian makeup. Everyone has their take on the Y2K look—some had their hair straightened with full bangs, while others rocked a side-swept ponytail. But they all had one thing in common—the iconic blue eyeshadow and glossy lips defined the 2000s and had every girl of the era swirling in motion.
Asoka Challenge
Makeup transitions are now widely recognized globally, but this trend? It offered a distinctive approach to the smooth transition of the traditional Indian bridal look, no wonder everyone on the internet was captivated. One great aspect of this trend is its diversity. While it draws inspiration from traditional makeup often worn by Indian women, the challenge of reaching across global platforms showcased unique beauty features, seamlessly complementing the bold, dramatic makeup rooted in Indian culture.
Blush Blindness
Still taking over BeautyTok is the over-application of blush all over our cheeks! When Sabrina Carpenter’s “Espresso” dropped, she showcased her signature makeup look featuring an abundance of blush, glowing complexion, and glazed lips. In no time—along with her hit single—her iconic look took over the internet, inspiring countless submissions for the challenge.
Brat Summer
After the blush craze came the baddie look of the summer: Charli XCX’s “Brat” vibes. No one can forget how everyone joined in on the “Apple” dance while rocking the fiercest looks ever. It was the perfect time to embrace bold glam and opt for the sharpest eyeliner to define our eyes. This makeup style, often chosen for parties, featured voluminous lashes, well-contoured cheeks, and sleek, straight brows. We can all agree how this glam reignites our summer!
Very Demure, Very Mindful
“See how I do my makeup for work? Very demure, very mindful.” Our 2024 wouldn’t be complete without the iconic line that inspired us to tone down the heavy makeup after the Brat summer vibes. Jools Lebron reminded us that bold green cut creases might not be the best choice for work, encouraging us instead to embrace soft glam that encapsulates professionalism in the corporate world. Even on regular days, simple makeup can make our day feel a little more special.
"Piliin Mo Ang Pilipinas" Challenge
Name a trend that made all Filipinos feel patriotic on TikTok. None other than this challenge. Even celebrities took it to the next level! With multiple personas to embody the Philippine culture, numerous beauty creators dive into intricate makeup details and alternate makeovers to showcase the diverse representations of Filipinos across the country.