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Song Hye-Kyo is the First Asia Pacific Ambassador of French Luxury Brand Guerlain

Song Hye-Kyo is the First Asia Pacific Ambassador of French Luxury Brand Guerlain

🕒 1/17/2025, 8:00:00 AM295 wordsEN

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#2025#guerlain#song hye kyo#guerlain song hye kyo#song hye kyo endorsements#song hye kyo beauty

Elegance meets timeless beauty! Korean A-List actress Song Hye-Kyo reaches new heights and is named the first Asia Pacific skincare and makeup ambassador of French Maison Guerlain. This affirms her massive influence across the globe which speaks about her acting prowess and the everlasting glow she has showcased throughout her career.



Hye-Kyo has been widely known for his top-tier K-dramas and movies like "The Glory", and this new milestone adds fresh dimensions to her career. Being a muse that represents a multifaceted community, Hye-Kyo expresses her gratitude:

“I am happy to be the new ambassador of Maison Guerlain. This house is the quintessence of timeless elegance, combining innovation with tradition. I am excited to start this journey with Maison Guerlain.” she noted.



For Guerlain, Hye-Kyo’s appointment embodies quintessential empowerment, marking a new chapter for the region’s unique style of expressing beauty in diverse avenues. It enriches the line-up of ambassadors and creates a space where Asian beauty excellence is recognized globally. 



Gabrielle Saint-Genis, CEO of Maison Guerlain, also recognizes the actress’ dynamic charisma internationally, which correlates with the brand’s values, saying, “Guerlain has always partnered with artists from around the world who passionately embody its values of elegance, confidence, and singular beauty.”

Additionally, Hye-Kyo’s image as a woman of confidence augments the brand’s connotation of modern grace, as Gabrielle states, “I am thus very proud to welcome in our family Song Hye-Kyo, a strong woman, a very talented artist, a cultural figure and an icon of her industry who epitomizes a resolutely contemporary femininity.” 



Hye-Kyo continues to thrive in entertainment, fashion, and beauty. Her visuals have become a standard, inspiring many people worldwide as they emanate the glow of a remarkable woman. Cheers to more representation of Asian beauty excellence!


Banner photo courtesy of Guerlain

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