On October 24, 2009, It’s Showtime first premiered on ABS-CBN, bringing laughter, talent, and feel-good entertainment into Filipino homes. What started as a morning talent competition evolved into one of the country’s longest-running and most beloved noontime shows.
Now celebrating its 16th anniversary, It’s Showtime continues to be a source of happiness and community spirit. Its iconic segments — Tawag ng Tanghalan, Miss Q and A, Mini Me, Mini Miss U, Sine Mo ‘To, and Kalokalike — have become part of Philippine television history, shaping pop culture, viral trends, and internet memes that transcend ages and generations.
But beyond these popular staples, It’s Showtime has featured a treasure trove of other fun, hilarious, and heartwarming segments that fans fondly remember. Take a trip down memory lane and revisit some of the most missed and unforgettable segments that once lit up our noontime screens.
CaSh-Ya! Kaya!
This wacky segment tested the It’s Showtime family (Team Boys and Team Girls) ability to literally “fit in” or physically squeezing into small spaces or sharing a limited area for a cash prize. With combined teamwork, comedy, and suspense in the most entertaining way possible, it has become one of those classic Showtime moments that reminded everyone that anything is possible with a little creativity, flexibility, and laughter.
Trabahula
A clever mash-up of “trabaho” and “hulaan,” this guessing game challenged contestants to identify people’s professions through clues, skits, or visual hints. It celebrated the diversity and hard work of everyday Filipinos, turning ordinary jobs into extraordinary stories of humor, pride, and heart.
AdVice Ganda
For those who wanted a dose of both humor and wisdom, “AdVice Ganda” was the perfect blend. The segment featured Vice Ganda giving advice that ranged from hilariously savage to unexpectedly heartfelt. With wit, empathy, and signature sass, Vice reminded everyone that laughter truly is one of life’s best cures.
I Am PoGay
Just like Miss Q and A, It’s Showtime made a bold and groundbreaking move with “I Am PoGay,” a segment that celebrated the confidence, talent, and individuality of gay men across the country, showing empowerment. The show gave LGBTQIA+ representation a primetime platform, inspiring inclusivity, visibility, and pride.
That's My Tomboy
Another trailblazing segment, “That’s My Tomboy” spotlighted the charm, confidence, and authenticity of the LGBTQIA+ community but this time featuring proud and inspiring lesbian contestants. The segment became a celebration of authenticity, charm, and courage, proving that confidence and self-expression will always be It’s Showtime worthy.
Girl On Fire
The stage blazed with empowerment in “Girl on Fire,” featuring fierce and confident women who showcased their dancing skills, strength, and charisma. The segment celebrated the modern Filipina featuring their boldness, gracefulness, and being unstoppable as they lit up the dance floor with both fire and finesse.
Ansabe
One of the show’s most chaotic and hilarious segments, “Ansabe?!” featured contestants (mostly celebrities) hilariously trying to repeat or guess phrases spoken by It’s Showtime’s “baby boy” and Korean born but Pinoy at heart, Ryan Bang. Misheard words, wild guesses, and non-stop laughter made this a certified fan favorite.
Kaparewho
“KapareWho” added a touch of romance and plenty of laughter to noontime television. Contestants met potential partners through fun games, blind reveals, and candid conversations often leading to hilarious and heartwarming outcomes. Aside from the thrill of meeting someone, the hosts iconic “physical hosting” and teasing is also one of the favorite moments from the segment.
Funny One
A segment that gave rise to some of the country’s most talented comedians, “Funny One” became the ultimate stage for punchlines, banat, and witty one-liners. It introduced new faces in stand-up comedy and reminded us all that laughter is a language everyone speaks especially during lunchtime.
From jaw-dropping talents to side-splitting games, It’s Showtime has become a daily dose of joy for millions of madlang people. Through the years, it has stayed true to its mission: to spread happiness, laughter, and love while celebrating the Filipino spirit.