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Judy Ann Santos continues to shine as celebrity endorser

There are stars in the Philippines who are constantly followed by fans, media, and brands wherever they go. They merely emanate tremendous worth, like gold, without acting like it.

🕒 7/18/2025, 4:16:55 AM356 wordsEN

Josh Mercado

#Judy Ann Santos#Golden Hour#ABSnews

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There are stars in the Philippines who are constantly followed by fans, media, and brands wherever they go. They merely emanate tremendous worth, like gold, without acting like it. 

Some have embraced their superstardom status, while others have remained humble and true to themselves.

One of them is Kapamilya superstar Judy Ann Santos, who has stayed the same and maintained her golden status in the entertainment industry.

In a previous interview with ABS-CBN News, Santos discussed fame: “Feeling ko, hindi ako nabago ng fame for the simple reason na hindi ko naman alam na naging famous ako. Hindi ko naikabit sa utak ko na sikat na sikat ako hanggang ngayon. Nagtatrabaho ka lang. Kapag ang nasa utak mo ay nagtatrabaho ka lang, ‘'yung fame ay bonus na lang."

Santos' attitude made fans and brands appreciate her even more. In fact, beauty giant Bioten recently announced her as an endorser for their Hyaluronic Gold skincare line at their "Golden Hour" event.


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At the event, Santos looked stunning in a gold ensemble, appearing youthful and fresh. Her presence made the occasion even more golden, as she smiled and thanked the brand and guests.

She humbly said, "Alam mo 'yung pakiramdam na para kang nananaginip na alam mong hindi? 'Yung alam mong nangyayari siya pero hindi ka makapaniwala? Ganyang-ganyan ako. Habang naglalaban ang jet lag at happiness, lumulutang ako sa kaligayahan." 

"Para sa akin ba talaga 'to? Paano nangyari 'to? Pero sa kabila ng lahat ng mga tanong, mas nangingibabaw ang pasasalamat sa puso ko. Maraming-maraming salamat sa tiwala. Your trust means so much. Cheers to this beautiful partnership," she added. 

According to the brand, Santos represents "timeless beauty," "grace," "strength," and "authenticity."


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Meanwhile, fans took to social media to congratulate Santos on becoming Bioten's newest endorser.

Santos remains one of the most striking faces in show business even after decades. With or without makeup, Santos personifies what it means to be a Filipina woman.

Other celebrities who attended the "Golden Hour" event at Whitespace in Makati were Meg Imperial, Danita Paner, Aubrey Miles, and Maxine Medina, as well as beauty influencers and tastemakers.

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