Following the success of Pinoy Big Brother: Celebrity Collab Edition, former housemates Charlie Fleming and Shuvee Etrata are celebrating new milestones in their careers as they step into their latest roles as the newest Philippine ambassadors for IAM Worldwide’s latest product: the IAM Amazing Organic Barley Gummies.
In an official press release, the two rising stars expressed enthusiasm for their partnership with the popular local health and wellness brand. Shuvee underscored the importance of wellness that fits effortlessly into a hectic lifestyle which she personally relates to as she juggles her commitments in showbiz.
“Wellness should be made simple and sustainable. IAM Amazing Organic Barley Gummies are perfect for people like me who are constantly on the go but still want to take care of their health. I’m proud to represent a product that aligns with my values and supports natural, everyday wellness,” Shuvee said.
Charlie echoed the sentiment, emphasizing that self-care and health improvement come from consistent daily habits, not overnight transformations.
“People think health changes happen overnight, but it’s really about daily habits. The IAM Amazing Barley Gummies make it easier for anyone to commit to meaningful wellness. I’m thrilled to work with IAM Worldwide and help more Filipinos choose healthier options,” she added.
The brand described Charlie and Shuvee as “rising favorites” and “influential figures” who embody the company’s mission of “championing accessible, science-backed wellness solutions for the everyday Filipino. Their youthful charm, relatability, and aspirational appeal make them ideal representatives for a product tailored for students, professionals, parents, and celebrities navigating fast-paced routines.”
The company expressed full confidence in their newest ambassadors, noting that Charlie and Shuvee represent “a new generation of celebrities who are ambitious, self-driven, and mindful of their lifestyle choices.”
Their growing influence is expected to strengthen IAM Worldwide’s advocacy for accessible wellness while broadening the brand’s presence across the entertainment industry, locally and internationally.
“With our continuous innovation and expansion, it is always important to select ambassadors who embody purposeful, accessible health,” the company said in an official statement. “Shuvee Etrata and Charlie Fleming perfectly reflect the energy, authenticity, and modern values that IAM Worldwide stands for.”
The two stars were first introduced as ambassadors during IAM Worldwide’s star-studded DOMIN8 anniversary concert last October, which celebrated the brand’s 8th year. The event featured top Filipino performers, Korean idols, and beloved personalities including Ji Chang-Wook, Marian Rivera, Alden Richards, and nation’s girl group BINI.
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Charlie and Shuvee delivered a heartfelt stage performance to thank fans for their continued support.
Aside from the duo, K-pop boy group NTX are the brand’s first international ambassadors for their Organic Barley Gummies.